Well the ultimate aim is convergence. I just always figured if I was only worryinag about one thing when I woke up every morning it would be alot easier to get my job done.
The fact that I’m in business is actually a statement about the natural role music plays in life, that I’m a marketing guy and a business men, a bachelor and a DJ and a Pirate, and yeah I just happen to make videos about it and in the videos are a lot of songs and performance which I am fully or partly responsible for providing.
I guess the first step after launching would probably be looking at how I could minimise my personal commitment to parts of my business which were going to be that interesting on the show.
So while maintaining an income I can start withdrawing from day to day business and more into the show.
So firstly being able to work on the show – and music for it of course – basically full time would be the first aim so I could seriously look at producing weekly segments.
That could involve me taking a pay cut but I;d just have to measure out the viability of that. Y’know the last 3 years for me have been about the fact that I was tired of trying to do or be anything without any damn money.
So then getting into the show more, I would be building with a mind to perhaps as I said converge, and draw income from the actual show which would supplement my income on top of the small salary I’d draw from my business despite being pretty much uninvolved at that point.
How would this be, making money from a dumb lo fi regular video segment with somewhat average undeveloped songs?
Well firstly, the show is about me primarily, so there’s no need to shy away from using the show as a vehicle for my marketing clients who I would look to feature strongly in the show, in fact that would be one of the main ongoing themes, the different clients involved.
Hopefully as the show grows over the years, there will be a tipping point where clients I more interested in getting exposure throught the shows channels then the actual involvement of my marketing services per say.
That will green light me to start pushing the show as a branding platform for other partners.
Of course, contributing my marketing and promotions skills I would have already built about a number of brand assets including a website/blog, mailing list, etc. that can bring extra value to a sponsorship arrangement.
The idea is to produce a lot of content so you’ve got regular video content which is free, the songs as they appear on the videos are also free, which promotes maximum viral marketing exposure, but above and beyond that, you gonna be repackaging content hard into content products that you can sell.
And then there’s the branding of me as an artist itself which means I can also hopefully get gigs and do tours off the back of it, making the show from the road, and or getting the opportunity to be present for certain stuff.
Romantech lives happily ever after?
And of course it’s not just about the one sponsor who’s going to come in with the contract so that I can live the life I’ll be accustomed to and support the show to a high enough standard, because this stuff is completely transparent y’know I can sell one off mentions for $500 etc.
The show is about a marketing guy who is a musician and a dreamer so yknow . . . to me stopping the show to sing someone happy birthday for $500 or carry out weird requests like dedicating the weekly song or even adding subject matter to the weekly song, all interactive elements such as these are open to provide revenue once the brand is strong enough.
The other plan of course – the outside chance – is that I do get to a standard that I can partner my bit as a segment of another, larger platform.
But yknow if V comes in ( I always imagined frucor coming in with a V sponsorship because I drink it all the time anyway) and offers me 6 figures to become the ever present sponsors then I’ll be happy having sold out,
However I would like to work with a large brand that understood that edgy stuff has the opportunity to break new ground for their brand and that I’m safe hands in terms of creating something truly edgy but not unappealing or unappreciated by a general audience.
And that’s really as far as I can take it, I’m sure by the time I’ve got a full time job producing ongoing webisodes about myself while collecting from my business on top of it, and blogging etc., I’ll be ready to put the feet up.
As I get older, my inability to tell a “young” story would be a weakness in connecting to younger and more vital audiences especially if it ends up I do settle down with a cushy job just doing the show but not really to worried about continuing to develop it and push boundaries. Then it becomes about other characters coming into the fore.
My idea was always that because I needed to find good singers, singers would come in and out of the show in different roles, and strong performers would build their appearances into becoming a more integral character within the shows developments – having their own subplots/segments to even giving me a week or two off by having whole segments devoted to them.
Of course it wouldn’t have to be singers and this ties in with my personal branding company ideas for the future, bringing all kinds of characters to be developed, included and then possibly even spun off so that they became their own node producing weekly narratives and songs etc.
So that way the show moves from being about me as the protagonist to being more about my stable as a budding and revolving ensemble and the characters and performers I’m developing or rearing to use my strategies – whether or not it starts simply that they are my clients who have paid for the privilege, to a more advanced point – 10 years from now even – where we actually discover and develop talent in this way.
By the time I’m in my 40’s I think I want to be moving on to full length features. Or basically making pieces that are narratives within themselves as individual projects, by that stage I may not be even appearing regularly in my own show, it will be more about talent in general coming out from under our development and influence.
This way the very same show – whether it’s still Reality Compound or Kurb or whatever – will be used to develop talent just like I developed my own talent and turned that process in on itself, and then I can pick out talent to come through into featured appearances in the individual feature projects.
