Romantech Tries to Play The Branding Hand He’s Dealt

by Matt Romantech on August 28, 2009

So returning  now to the bigger picture of what I want to say and how to say it with my website.

Because as a marketer it’s now is my turn to play my trump card. Both figuratively in constructing my art into something people will recognise something in and literally.

I want the leading impact image to be me playing my card. The hand I’ve been dealt.

Before any of this archive, back story, character depth, obsessive fan business, the impact of the visitor arriving on the site.

It’s me, with all my vibe and metaphor in the message is that I have the hand . . .

When it comes to metaphors you could do anything, but by keeping with timeless concepts you’re able to say a lot more with less.

I don’t have the resources to overwhelm people visually, so I have to keep it slick with what I’ve got, and create meaning using simple yet deep symbolism.

That’s why I’ve gone for the cardplay metaphor. Yes it would be great to have a hot model to work with. Or an amazing artist who could do a “such heavy wings” visual, y’know with like an angel with it’s wings pinned back or weighed down, or possibly me as a figure with wings too big for my body.

Y’know . . . overlooking a cliff. heh heh. I know what you’re thinking, but look, if it’s done right . . .

I have thought about christian motifs but I think I will use those later . . . or not.

You see of course I thought about chess but cards is better for me than chess. Chess and cards? overkill.

Cards and god? I like it. What about the 8 ball. I dunno the 8 ball is quite a complex concept for people to grasp. But it is in the similar god area because the 8 ball represents death.

And that’s what I love about all the christian stuff is all the symbolism, I love some of the graveyards, even thought that veers dangerously toward gothy stuff.

The jack of hearts represent me and it represents love. The jack of diamonds or perhaps the king of diamonds is also in my hand. Ace of spades represents darkness and the queen of whatever suit is what?

Who knows how long I could play the metaphor.

The church represents faith and hope that for a reason everything will be okay because there is order in the world but order is under challenge from chaos and disruption.

It would be awesome to use a truck to illustrate the “don’t fuck with a truck” metaphor but if I had a girl what would I use her for?

I think I need more thought I what I’m trying to say – possibly it’s that I’m not just a DJ and that i am trying to say something. Music is life. But business is life, and girls are life, and life is life!

Lots to work on then.

But y’know if I can just get the card thing right. But the death thing is not just about drama, it’s also that we’re only here for a short time, again that’s where the girl comes in . . . gosh.  Like I said, lot of meaning.

Life is complicated afterall. Damn.

Leave a Comment

Previous post:

Next post: