Keen to hear me DJing some sweet drum and bass?
It’s a mix of big party choons, a few tougher numbers and my typical smooth liquid funk.
http://dnbshare.com/download/TOUGHLOVE-DJROMANTECHdjmxDec09-320.MP3.html
It’s the official “Tough Love” mix.
OH WAIT YOU WANT TO FIND OUT ABOUT MY MARKETING MUSIC SERVICES – THIS IS MY ACTUAL MUSIC, I MAKE – NOT MY JOB, FOLLOW THE LINK
Mmm so yeah I’m thinking of kicking off my newsletter and not giving a toss. Why not. It’s a good idea to have a newsletter you can make money flogging junk and stuff, i’m kind of good at that.
I guess I’m thinking who would want to read it? I don’t know, why not try it out?
The main idea is also a small step toward video.
It’s just been so hard, I’ve been trying to do this for years now! I’ve got to break this mutha down. If I can start with one newsletter per month, I can then move toward a newsletter and a video per month, plus a free song, and well, we’re good. We’ve got our format.
How hard can that be? The thing I like about it is unlike video, with an automated newsletter you can go back and improve the newsletter, which kind of makes me think of it as the top rung of engagement, in fact if it only ends up being a couple of hundred people and less than half of those even read the thing then that’s fine by me.
But I’m embracing the small step because I hate having a goal and missing it and then ending up discussing it and overanalysing it to beyond meaning, and we don’t want that on the newsletter. The newsletter can be actual me trying to do some decent writing and putting together something decent, and even if I don’t – as I say, unlike a youtube video I can just go back and change it.
No problems. Wait no, lets be serious. If I make it too crazy and all Reality Compound then it might put people who are into serious drum and bass or serious marketing off but if it’s too serious it’ll be boring.
I think I might of been saying it’s all about framing. Do the reality compound stuff but in such a way that drum and bass and marketing people can enjoy. Try to keep it edgy and amusing without offending the mainstream. Do marketing, but make it interesting, relevant. Show off your music, video and other content, but be real, not all indulgent.
Really aim to give people something decent
Use the story, use philosophy, because y’know, this is really all about the ideas I had since I was a young kid that I would be an author one day. Now it’s author 2.0, it’s author of my own destiny.
It’s author as character in their own story it’s an author combining the different media – video, newsletters and blogs, music to tell a story in a new way.
The whole RC dynamic of being a “real character”, which is not really me but a caricature of myself.
Another problem is about the idea of keeping it real vs. trying to not offend anyone and ending up a pussy who can’t say anything that’s real becuase it might offend someone.
I want to be transparent, but isn’t it so burdensome from an entertaining perspective to have to explain and justify everything? If I want to sell penis enlargement on my newsletter because it’s rock and roll and I don’t care, do I really have to explain it and justify it to my readers?
Do I just not sell penis enlargements at all and avoid the problem? Do I only do things I can justify in a sentence?
I just have to come up with a way of working with that content that my audience will accept.
Or that I feel . . . well I think I will have to shave off some raw edges. I think if I decide to promote penis enlargement I better be bloody clever about it.
Play the character of myself. The character of myself would sell penis enlargements on his blog because I’m crazy and he would do that.
The newsletter is a new level ofcloseness to the “fan” – I think I really just have to try it, basically, become my own client.
I think the newsletter is a better goal long term anyway, I mean so what if I can use youtube and be hilarious and irreverent and tell a story that I actually live in, what’s the next step? I become a more dynamic individual to play to the audience? I get a segment on tv? I get together with darcy and work on scripts and shoots?
Isn’t that all a bit typically far reaching? Why don’t I send them to my newsletter so you can maybe build up 150 people who give a shit and buy something once in a blue moon simply because there’s something I’m doing they like. Maybe they don’t like the music, or the marketing stuff, don’t care what I think or they dont think i’m funny or my philosphies are very incisive. As long as they have some reason to read it, i’ll keep reviewing what i’m doing until it’s as good as i can do.
How can I meet the objectives without a list? Something I can work with, improve, make money with as well as work on the detailed process of reconciling my music, my business and my new creative directions.
What if it becomes a bummer like this blog, instead of being cool and awesome, just becomes a depressing testament to how belaboured the whole creative existance has become?
I think that means I need to change up my style. I can ramble on here on my blog, I might still continue to spew words onto the page and send them off for backlink building, ramble on generally, but my newsletter is where I put together episodes that are actually relevant and attempt to tackle the broad range that is my platform.
That’s the whole challenge of a new kind of narrative.
There are some people who will put up with information when they want entertainment and some people who will put up with my attempts to amuse. . . yeah nah, but here are some drafts I’m working on:
But first . . . why not sign up and try it out?
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FIRST DRAFT NEWSLETTER: INTRO
Hi it’s Matt here, I’m doing this newsletter.
It is a story, but there’s promotion and creative tips, music to download, and deals on offer.
So even if you don’t like learning about promoting stuff online or not interested in getting music, or videos, or stuff I think is cool, insider deals from my business, kurb, or any of what I’m into, at least it might an interesting story.
Having a newsletter for your project is a great way of building up a group of people you can reach out to but people will tune out if your newsletters aren’t any good. That’s why I want to make all my newsletters super hot – snappy with lots of good material – promotion tips, free music to download, hot hot links, new videos, tears, laughter, and great deals.
What I’m doing here is pretty broad, so it won’t be valuable for everyone, but the people I’m left with will be valuable to me, valuable connections, valuable community.
hopefully
Part of the reason a newsletter is so effective as a money making tool is the ability to make offers that generate generous commissions. I’m not here to persuade you to buy something you don’t need, but to make you aware that these offers do allow me to make generous commissions on sales and whatever I can do to help you to support me by purchasing any of these digital products I’m happy to consider.
That’s why as well as advice, tips, free downloads of content I’ll also be offering special “insider” deals – ways for you get free stuff, but mainly I’m here to write my newsletter, push my content other content I think is exceptional or provocative, if we make a deal and I sell some junk and get paid, well that’s a bonus.
DRAFT CHAPTER ONE, TAKE 2
Internet Money Internet Fame
I had a little taste on the tip of my tongue of internet fame and it was good. I miss the myspace days. But I was broke, it wasn’t real.
But the stuff I learned while messing around on myspace refined my knowledge of internet marketing, because it worked. When something works once, it will often work again and again and it did and I learned reasonably fast.
If your content is poor than you’re not able to be trusted. High quality content embues trust. In my case, I can write well, it makes people trust me.
see this is the second take. on the first take, I got too far into an indulgent narrative. I always tell myself to get to the point of the narrative, which opens the door for information of value to come through. I just need to build the steps, create a clear trail for my audience to follow.
They see a video or whatever and end up on the list,
but I really like the idea of burying the information of value into the narrative.
That’s where I see philosophy coming in, just like any narrative.
Setting/framing, plot/narrative, music, video, alternative content and media . . . conclusion, information, resolution in 500 words, far less than whats here. Snappy.
DRAFT CHAPTER ONE, TAKE 1
At 18 I’d probably read to many modern classics for my own good, my beatnik road movie only got me as far as a job packing kiwifruit on minimum wage, I stood there at the assembly line enduring the monotony in my mind, and once in a while in a tiny moment, I felt something that was about more than me just standing there doing some job.
Well I always got good marks in school but I didn’t do much that was smart after that, 5 years later I was still an idiot. I thought I could be a club promoter. I learnt to build sites in dreamweaver, a bit of SEO, adsense, but anyway, I was broke by then. But myspace changed everything. For the first year I just hung out.
Then I started to do this thing called Reality Compound and the timing was perfect, it was outrageous and took off amongst the local kids. Then I got one of those friend adder bots. Pretty soon I was doing pretty well.
