So yeah my blog has gone all meaningfulcore now since the other night I managed to blog myself into a state where I actually believed a whole bunch of nonsense about inner growth being more important than cash.
Didn’t last long, the next day I was a mess again, but the point is, only being a little short of cash is stopping me moving on with my art, which is just an excuse really.
3 months ago I thought I was doing fine, but I was still sitting around not pushing it. Where was the urgency, the vitality, the fundamentalism?
Why the hell even do art if it’s not important? Well exactly. Part of art is life, and my life is my business and sometimes business doesn’t go well and life is hard, and that’s what art is all about, right?
I am excited about all the sketches I’ve put down for the new project “Microscope”. And it’s time to begin incubating, but at the same time, Dojo inspectors is finally readying to hatch.
Another part of the microscope concept is that it obscures the bigger picture and really both these projects are designed to occupy people while we continue to develop.
The idea is that Dojo Inspectors will be a distraction that will be carried on in a refined way by Microscope, but the point is to feed the dogs while perfecting our skills.
It says we can release music. We do release music. We are about actually having music we have done to share. We don’t think we’ve reached our full potential but people can still hear 2 projects that we have developed to showcase our music.
So where the work on microscope is in composition and engineering, I have to get my promo on for Dojo Inspectors after not even wanting to think about it for 3 months, and lets not forget, I’m not exactly flush right now.
Same trip through, the promotion that has to be done for dojo inspectors is about working through, here’s my old list I had:
So that leaves the following list:
- write up for landing pages
- performance pages
- buttons and design for downloadable content
- integration with facebook, twitter etc.
- archives set up with relative galleries and content
- set up of primary music content for presentation and distribution
- final redesign for presentation
writing jobs = landing page / bio / performance / archive stuff
yeah that sounds like a plan for developing a website – doesn’t really say much about how we’re going to reach out to people who need the dojo inspectors.
Okay so the mix will be finished, it’ll go up, and it’ll go out on CD to the local massive, then our job is to target certain audiences more precisely using direct content, and online marketing stuff.
Most importantly we will have the content, the full mix to create leverage, all roads leading toward the download of the mix and maybe individual singles as an extra carrot.
So month after month we can continue pushing dojo inspectors until we’re sure that Microscope is ready to be deployed, in the same fashion, pushing both mixes – the rough gem debut and the refined more experimental follow up – to be concdluded by a blockbusting powershot come november with a new chapter that sets a new standard in what we’re doing.
For now, make sure the Dojo Inspectors mix is tight, make the CD’s, get rid of them, make more, and start thinking harder aboutwho is going to use that mix or songs off it to push it out to more fans, pick up emails, connections, push out, ready to drop something real at the end of this year.
